Privacy Policy

At The Re-Up, we keep it honest — and that includes how we handle your information. We know cannabis purchases are personal, and we take protecting your data seriously. This Privacy Policy explains what we collect, how we use it, and the choices you have when you use our website and delivery services.

1. Information We Collect

Personal Information you provide directly, such as your name, email address, phone number, delivery address, and billing details when you place an order, fill out a form, sign up for updates, or contact us.

Age & Identity Verification Information. Because we are a licensed cannabis delivery service, we are required to verify that customers are 21+ (or qualified medical patients). This may include your date of birth and information from your government-issued ID, which our drivers check at the time of delivery.

Order & Transaction Information, such as the products you purchase and your order history, which we may be required to retain under California cannabis regulations.

Non-Personal / Automatic Information, such as browser type, device information, IP address, and pages visited, collected through cookies and analytics tools.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve our website and delivery services.
• Verify your age and identity as required by law.
• Process transactions, send secure payment links, and deliver your order.
• Respond to your inquiries and provide customer support.
• Send updates, promotions, and texts/emails about drops and deals — only to customers 21+, and you may opt out anytime (reply STOP to texts or use the unsubscribe link in emails).
• Maintain records and comply with state cannabis regulations and tax requirements.
• Ensure security and prevent fraud.

3. How We Share Information

We do not sell or rent your personal information. We share data only as needed to run our business and follow the law, including with:

• Service providers who help us operate — payment processors, delivery drivers, age/ID-verification tools, SMS/email platforms, and analytics providers — who are permitted to use it only to perform services for us.
• Regulators and authorities, including California's cannabis track-and-trace system and tax authorities, when required by law.
• Legal and safety purposes, to comply with legal obligations or protect the rights, property, or safety of The Re-Up, our customers, or others.

4. Cookies & Tracking

Our site may use cookies and tracking technologies to improve your browsing experience, analyze traffic, and personalize content. You can manage or disable cookies through your browser settings, though some features may not work properly without them.

5. Text Message (SMS) Communications

If you opt in to text messages — including order confirmations, payment links, and marketing — message and data rates may apply. You can opt out of marketing texts at any time by replying STOP. We will still send transactional messages necessary to complete and deliver your order.

6. Data Security & Retention

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security. We retain personal and transaction information for as long as needed to provide our services and to meet legal, regulatory, and tax recordkeeping requirements that apply to licensed cannabis businesses.

7. Your Privacy Rights (Including California Residents)

Depending on your location, you may have the right to:

• Access, update, correct, or delete your personal information.
• Opt out of marketing communications.
• Restrict or object to certain processing.

California residents have additional rights under the CCPA/CPRA, including the right to know what personal information we collect, the right to delete it (subject to legal retention requirements), the right to correct it, and the right to opt out of the "sale" or "sharing" of personal information. We do not sell your personal information. We will not discriminate against you for exercising your privacy rights. To make a request, contact us using the details below; we may need to verify your identity before fulfilling it.

8. Children

Our website and services are intended only for adults 21 and older (or qualified medical patients). We do not knowingly collect information from anyone under 21. If you believe we have collected such information, please contact us so we can remove it.

9. Third-Party Links

Our website may contain links to third-party sites (such as payment processors or maps). We are not responsible for their privacy practices or content. We encourage you to review their policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a revised "Last Updated" date. Continued use of our site after changes are posted means you accept the updated policy.

11. Contact Us

Questions or concerns about this Privacy Policy, or want to exercise your privacy rights? Reach out — a real human will help.

• The Re-Up
• Email: [Insert Email Address]
• Phone: (916) 891-7646
• Hours: Monday–Saturday, 9:00 AM – 10:00 PM (Closed Sunday)